11 Strategic Ways to Get New Clients as a Freelance Writer


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Step One: Define Your Niche: Follow Your Excitement. People like to hire experts: they don't want a writer who can do a bunch of things well, they want the bestwriter for their project. I've seen writers specialize in things as specific as "construction copywriting" and get a ton of work, so pick a niche and get to it.


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1. Personalize your cold calls and emails. Don't send your pitch to a generic inbox. Do some research to figure out which editor will review your pitch, and then spend more time sleuthing to find their contact information. "Make sure the right people — the decision-makers — see your message," advises Francesca Nicasio.


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Strategy 6: Dive into Freelance Job Boards. When you have a base of customers, even a small one, and a solid portfolio, another easy way to get clients as a freelancer is through freelancing job boards. Thousands of companies or individuals are looking to find freelancers online for specific projects.


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This job board is how I landed my first client. 2. Use Your Personal Network. One of the most straightforward ways to get direct clients is to tap into your personal and professional network. Anyone you've ever had contact with can potentially be a lead or even a client.


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Credly certifications. Hourly rate. 6. Leverage your freelancer portfolio. In your pitch, you can explain your skills and experience, and then your portfolio lets clients see it for themselves. Portfolio samples help clients get a feel for your work quality and style.


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A client will notice and vote with their feet-not great for building your reputation. Accept that you might not be the best freelancer for the job. Be willing to say thanks, but no thanks—and free up more of your time to work with best-fit clients. 6. Ask follow-up questions.


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Look for groups, hashtags and live chats so you can engage with your professional community effectively. 13. Sell your services on gig economy sites. Popular gig sites like Upwork and Fiverr can be a great way to get new freelance clients, as these sites act like job boards, but most often on a by-project basis.


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A solid professional pitch is essential to getting clients as a freelancer. Clients on Upwork post jobs, and as a freelancer, you can submit a proposal with your rate and a pitch. Project pitch and proposal. When sending a pitch or proposal, you want to explain why you're the best person for the job and add any relevant examples.


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2. Attend Business Networking Events. It may sound like common sense to reach out to people in your field of interest, but a business networking event isn't the same as connecting through social media. This is a way to reach out to those who know your space and can help you source the clients you're looking for.


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2. Develop Your Online Portfolio. Your portfolio is your digital introduction. Craft a sleek website showcasing your best pieces. Engage potential clients with interactive elements like sliders.


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Building A Strong Online Presence As A Freelance Writer. Having a strong online presence is crucial for freelance writers looking to attract clients, but the same is true for all freelancers looking to get more clients. Your online presence serves as a virtual storefront that showcases your skills, experience, and writing samples.


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Here are six steps to get you started on this new career path. ‍. 1. Study the field of writing and content. There's a lot to research when it comes to starting your freelance writing career. First and foremost, you'll want to look at the field in general and see what kinds of things people are writing.


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All it takes is patience and persistence; you will find yourself negotiating a project with a prospective client in no time. Networking is an excellent way of finding freelance clients. 2. Lower your expectations. A lot of freelancers screw themselves over by being too idealistic.


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No portfolio. Clients won't trust your promises in your pitches. Bylines are the content pieces you wrote that have a line directly under the post's title. Your name appears on the line and it credits you as the author. A potential client wants more money from her content distribution through your writing talent.


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ClearVoice. ClearVoice is another powerful platform to find clients on. Although recently bought by Fiverr, I haven't seen any negative changes, and the company wants ClearVoice to continue to provide higher-end content. The platform connects agencies and brands with freelance writers, so it's a win-win situation.


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This is where you'll likely spend the bulk of your time developing your professional image and finding clients. Take time to complete your profile, add your experiences, list your skills, and gather recommendations. 2. Network Like a Boss. The best clients are referrals.