'Indestructible Jeans' Come With A HalfCentury Guarantee


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Thanks to Japanese selvedge denim and fiber reportedly stronger than cable steel, Half Century Jeans says its denim will last as long as its name suggests. UK Brand Claims its Jeans Will Last Half a Century - Sourcing Journal


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Walmart Blamed as Once-Booming Family-Run Idaho Chain Closes Last Store After Half a Century Larry Bishop's Farm Store, located outside Boise, was once one of 15 locations throughout southern.


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At any given moment, half the people on the planet are wearing them, according to James Sullivan, author of "Jeans: A Cultural History of an American Icon," who is among the diverse cast of.


50 of out Tom Cridland Half CENTURY Jeans CLOTHES MAKE THE MAN

Start-up manufacturer Half Century Jeans, however, is hoping to shine a spotlight on the fast fashion mentality by creating "indestructible" jeans - backed by a 50-year guarantee - and encouraging customers to "buy less and buy better" and, basically, keep the jeans forever rather than tossing them in the trash.


Tom Cridland’s ‘Half Century Jeans’ Designed for 50Year Lifespan WWD

"Half Century Jeans are deeply personal. Unlike mass produced jeans that come with faux fading or holes, they are built to last your whole life and to look better with every day of further use.


50 of out Tom Cridland Half CENTURY Jeans CLOTHES MAKE THE MAN

Thus, Half Century Jean were born. The jeans are built from a special hybrid of materials including Japanese selvedge denim sourced from Okayama, along with ultra durable Spectra fibres which are 15 times stronger than cable steel. Tom Cridland designs durable denim. The jeans, as their name denotes, have a lifespan of 50 years, and should.


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Tom Cridland's 'Half Century Jeans' Designed for 50-Year Life Span. Half Century Jeans will last up to 50 years, backed with a guarantee of free repair or replacement. Photo courtesy of Tom.


'Indestructible Jeans' Come With A HalfCentury Guarantee

It wasn't until the first half of the 20th century that blue jeans brands-among them Lee, founded by a hardware store owner in Kansas; Blue Bell, the North Carolina overall company that would.


Tom Cridland’s ‘Half Century Jeans’ Designed for 50Year Lifespan WWD

Half Century Jeans, which are currently available for pre-order on Kickstarter, are as comfortable as your favourite pair of jeans but are built from a special hybrid of materials, including Japanese selvedge denim sourced from Okayama, and ultra-durable Spectra fibres, which are 15 times stronger than steel cable. The brand's stylish.


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Using selvedge denim is crucial to the design of the Half Century Jeans because it is more durable, better value in terms of cost per wear, made ethically and looks smarter. All cotton used in the production of Half Century Jeans is 100% organic. Organic cotton is free from pesticides, genetic modification and artificial fertilisers.


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Half Century Jeans are built with a hybrid of long-lasting materials, spanning organic cotton Japanese selvedge denim, to Spectra fiber. The durable fiber, routinely used to produce ropes for extreme sports and make ballistic resistant vests, is said to be 15-times stronger than steel.


Half Century Jeans Encourages Shoppers to ‘Buy Better’

In-depth: Start-up manufacturer Half Century Jeans, however, is hoping to shine a spotlight on the fast fashion mentality by creating "indestructible" jeans - backed by a 50-year guarantee - and encouraging customers to "buy less and buy better" and, basically, keep the jeans forever rather than


UK Brand Claims Its Jeans Will Last a Half Century Sourcing Journal

In an exclusive conversation with Deborah Marx, the Managing Director of Tom Cridland Half Century Jeans sheds lights on growing avenues in sustainable fashion. Tom Cridland’s ‘Half Century Jeans’ Designed For 50-Year Life Span


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Half Century Jeans says that any pair returned for replacement will be either repaired to sell second-hand or recycled to create something new using the materials. Target and Columbia Sportswear are two clothing retailers that are working to increase clothing recycling. Columbia announced last month that it is enhancing the purpose its.


Half Century Jeans Might be the Last Pair You Ever Own

People are more interested in where their clothing was made, by whom, whether it was made ethically, what materials were used and to what extent sustainability is important to a brand." - Deborah.