Travis Scott Launches CACTI Spiked Seltzer Arriving Spring 2021 Real
updated: December 18, 2020. On Dec.1 VinePair first wrote about Travis Scott's new Cacti hard seltzer, after the artist offered "a glass beer bottle filled with a clear liquid" to a reporter.
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Scott, whose record label is called Cactus Jack, says the seltzer — made with blue agave from Mexico — was inspired by his love of tequila. It will come in lime, pineapple and strawberry flavors.
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CACTI is made in collaboration with Anheuser-Busch and is Scott's answer to White Claw. Don't be fooled (or charmed) by the sound of "agave spiked seltzer," though. CACTI is made from.
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The news comes after Nike delayed the release of its newest Air Max 1 x Cactus Jack sneaker collaboration with Scott following the festival tragedy that left 10 dead.. The alcoholic seltzers.
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Scott and his Cactus Jack creative collective developed the CACTI™ brand from the ground up alongside Anheuser-Busch's industry-leading team. The launch of CACTI™ represents two iconic.
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Merch Review March 16, 2021 12:24 PM By Kelly Conaboy. Travis Scott has released a line of agave spiked seltzers. It's a fact to which you have no choice but to respond, "okay.". The seltzer.
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Great minds have been at work in creating the flavors, presentation and marketing promotions, with Scott's Cactus Jack creative collection teaming up with AB's uber-talented think tanks. CACTI is meant to appeal to Scott's younger following and is bold with a 7% ABV and is made from 100% premium blue agave all the way from Mexico.
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Cacti. Part of why people love seltzers is because of their low ABV and fewer calories. Many hover around 5% and 100 calories, much like light domestic beer. Cacti ain't about that noise, clocking in at 7% ABV - similar to Dogfish Head's 120 Minute IPA - and 150 calories per 12oz can.
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Cactus Jack will handle Cacti's marketing along with DraftLine, the brewer's in-house agency.. These tequila/agave-themed seltzers are rooted in a popular cocktail in Texas that combines.
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The Anheuser-Busch-backed CACTI broke into the hard seltzer category with force, capturing 3.2% of market share. CACTI also boasted the highest rate of sale for a variety pack in Anheuser-Busch.
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Anheuser-Busch & rapper Travis Scott release new spiked seltzer. Anheuser-Busch is boosting production of its latest hard seltzer offering after the beverage, developed alongside rapper Travis.
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Travis Scott released a new hard seltzer, called "Cacti," marking the latest creation by the artist with his Cactus Jack namesake. The seltzer boasts that it is made with 100% blue agave.
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As hard seltzers go, things read a little more charged in the nutritional info column than market leaders like White Claw and Truly. Each 12-ounce pour clocks in at 7 percent ABV, and contains 150.
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Scott and his Cactus Jack creative team worked with AB InBev on "everything from liquid creation to creative and marketing," Lana Buchanan, marketing VP at AB InBev's Beyond Beer unit, told Retail Brew.. The company believes seltzers can attract younger drinkers to other Bud Light products, VP of Marketing Andy Goeler told Retail Brew.
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We Got 7% Tinted On Cacti Seltzer & Gave It An Honest Review. The Cactus Jack empire has two founding pillars: intoxicants and merchandising. A Travis Scott-branded tipple, then, was only a matter.