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Nov 19, 2021, 5:59 AM PST. McDonald's, Popeyes, Dunkin'. Major fast-food chains have embraced celebrity partnerships over the last year. Brands like Dunkin' and Popeyes can have the excitement of.
McDonald's Travis Scott campaign is a brilliant marketing ploy that
Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Walter McBride/Corbis via Getty Images. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle.
Celebrities in Food Ad Campaigns Stars in Fast Food and Junk Food
2. Guy Fieri. Search score: 19/100. Who: Mayor of Flavortown and daddy of all things diners and dives, Guy Fieri has become one of the most recognizable faces of Food Network since he arrived on.
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The two reunited in 2021 to promote Dunkin's sweet cold foam for cold brew, leading to D'Amelio's new signature drink: the Charli cold foam. BBDO New York spearheaded a campaign running on.
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Celebrities aren't like most people, and most celebrities aren't like Shaquille O'Neal. The NBA great, who stands seven feet and one inch tall, discussed what he orders at various fast food and fast casual restaurants in a November 2022 episode of "The Big Podcast With Shaq." O'Neal was impressively precise when he rattled off a string of.
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Beyoncé, Britney Spears, and Pink for Pepsi. 2004's ultimate squad goals: Beyoncé, Britney Spears, and Pink all starred in perhaps the most iconic Super Bowl ad of all time. Dressed in epic.
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Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working.. the advertising that comes from social media engagement is the goal of.
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Megan Mullally. (DFree/Shutterstock) Will & Grace star Megan Mullally played an enthusiastic McDonald's employee in this 1983 ad for the fast food chain's $0.99 Egg McMuffin. Bright-eyed and bushy tailed for the early morning breakfast rush, Mullally is the opposite of the boozy Karen Walker in this commercial.
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In addition to fast-food joints, some fast-casual restaurants -- such as Chipotle Mexican Grill Inc., which has worked with Miley Cyrus, David Dobrik and more -- have invested in celebrity sponsorships in recent years. Morning Consult data indicates more sit-down chains, such as Panera Bread Co., should follow suit to bring in more Gen Z consumers.
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So, here are 10 of the biggest celebrity food and drink endorsements of all time. Nespresso. Matt Damon starred alongside Nespresso aficionado, George Clooney in an advert for the coffee brand.
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These collaborations drive revenue, especially among Gen-Z, who are more likely to buy a product if their favorite celebrity endorses it. According to The New York Times, combining a food item with a celebrity endorsement drives engagement on social media like TikTok and Instagram. Many of these endorsements are not creative, but rather a.
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The result: Almost 90% of celebrity food and drink posts were unhealthy enough to be essentially illegal under current British youth-related advertising regulations, the researchers pointed out.
Food on Click ad. by Murat Süyür, via Behance Creative advertising
Courtesy of McDonald's. Recently, McDonald's added a celebrity-endorsed meal to their menu for the first time in thirty years.The brand partnered with Travis Scott on a combo meal that features a Quarter Pounder with cheese, bacon and lettuce, an order of medium fries, BBQ sauce, and a sprite (aka the rapper's go-to order). And the partnership has already paid off—the chain saw an almost 5%.
Testimonial This ad uses the celebrity Taylor Swift drinking Coke
Either way, getting a celebrity endorsement is a great way to promote the product—unless people really, really hate the ad! In 2020, Justin Bieber partnered with one of his favorite Canadian brands: Tim Hortons. They had seen an 11% drop in business since the start of the pandemic, so Bieber decided to help them out.
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For the first time since the McJordan in 1992, Mcdonald's debuted a new celebrity menu item on September 8, 2020, with the launch of the Travis Scott Meal.The limited-time $6 meal, composed of a quarter pounder with bacon, fries with barbecue sauce, and a medium Sprite to wash it all down, was a huge hit. The demand for Cactus Jack's.
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DiGiorno has directly attributed its growth to the slogan: "It's Not Delivery, It's DiGiorno.". The company cited sales for two consecutive quarters in 2009 at a bit over 20%, and even gave the campaign a name: "DiGiornonomics.". Instead of competing with other frozen brands, DiGiorno decided to directly contend with delivery.